Search admits it's mistake and says "it was stupid, thoughtless and painfull"'s kindle issue's kindle issue

Recently pulled back some e-books illegally from it’s customer”s kindle E-Reader.Last whole week it was the hot topic among blogs and technology forums.

On Thursday, Amazon’s chief executive, Jeffrey P. Bezos, posted a statement on a customer forum, publicly apologizing for his company’s handling of the situation:

“This is an apology for the way we previously handled illegally sold copies of ‘1984′ and other novels on Kindle. Our ’solution’ to the problem was stupid, thoughtless and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

The apology came as Amazon reported second-quarter sales on Thursday that disappointed investors, who sent its shares down about 8 percent in after-hours trading.

You may like to read : The Risk of owning Kindle :’s “big brother Job”

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